Open the enrichment panel in Clay by clicking the “add enrichment” button at the top right of the page.​

Instruct ChatGPT to add HTML tags for formatting. You can use prompts like: “Add <p> at the start of every paragraph and </p> at the end,” or “Insert <br> at the end of every line for line breaks.” This is the column: /column1
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Link the relevant text column by using the forward slash, e.g., /column1.
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Example:

Original Text:

​​Dear Customer,

Thank you for your purchase.

We hope you enjoy your new product.​

Expected Result:

<p>Dear Customer,</p>

<p>Thank you for your purchase.</p>

<p>We hope you enjoy your new product.</p>

Once you have saved the result as a column or within a nested object, the next step is to re-link this result inside your CRM or sequencer enrichment and re-export it. After the data is re-imported into your CRM or sequencer, you’ll need to activate the HTML editor to review, edit, and ensure the HTML formatting is correctly applied.

Select “formula” for the new column.
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Use Clay’s AI formula feature to automatically add HTML tags to your text. For example: Add html formating "<p>" before every paragraph and "</p>" after every pagraph break from this column: /Description
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Once you’ve run your formula and the output is generated, hover your mouse over the output cell to see the options.
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Review the formatted text to ensure the line breaks (<br>) and paragraphs (<p>...</p>) are correctly applied.
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If the output is correct, click on “Output is correct” to save the formula. This ensures that the formatting is applied consistently to all relevant rows.